Purple

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About

Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. We design and manufacture a variety of innovative, premium, branded comfort products, including mattresses, pillows, seat and back cushions, frames, sheets and more. Our products are the result of over 25 years of innovation and investment in proprietary and patented comfort technolo...

Craig Phillips
Chief Financial Officer
Burke Morley
VP, Brand & Executive Creative Director
Casey K. McGarvey
Chief Legal Officer
Cheryl DeGrasse
VP, Acquisition & Retention
James Drake
VP, eCommerce
John Legg
Chief Operating Officer
Mark Brown
VP, Human Resources
Mike Schultz
VP, Supply Chain
Tres White
Chief Retail Officer
Patrice Varni
Chief Marketing and Digital Officer

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Team announcement

Purple Appoints Patrice Varni as Chief Marketing and Digital Officer

Purple Appoints Patrice Varni as Chief Marketing and Digital Officer

LEHI, Utah, June 4, 2021 -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a leader in comfort innovation and the creator of the renowned Purple® Mattress, is thrilled to announce Patrice Varni as Chief Marketing and Digital Officer at its Lehi, UT headquarters. With responsibility for the Company's marketing, customer experience, eCommerce, and product development, Varni will be instrumental in building upon Purple's strong marketing roots and taking the brand to new levels. "Patrice Varni brings deep marketing and digital experience to Purple from her previous roles with category-leading brands," stated Purple CEO, Joe Megibow. "We're ecstatic to have her step into this new role to further define our marketing and product efforts and engage a broader audience in the Purple brand story. I am confident she will help us elevate Purple's mission of improving lives and reinventing comfort for our consumers." Varni has over 25 years of digital and brand transformation success for some of the world's best-loved consumer brands. Most recently, Patrice was the Chief Marketing Officer and President of Dermstore, the leading online beauty retail destination for professional skincare, distinguished by its curated "best-of" assortment and sales-driving integration of commerce and content. Prior to that, Patrice served as the Chief Customer Officer at Corelle Brands, where she helped tap the power of iconic American kitchen brands to increase sales in both direct-to-consumer and wholesale retail channels. "I'm delighted to join the team at Purple to continue delivering on Purple's mission to bring comfort to every body," said Patrice Varni. "It's a privilege to join a talented and accomplished team and continue to expand Purple's growth, using data, consumer insights and innovative products to engage more people in the Purple story and deliver comfort that truly makes life better." Prior to Corelle, Varni served as Chief Customer Officer at Arhaus Furniture, where she helped transform a regional family-owned retailer to a national brand, improving every touchpoint of the consumer journey. Previously at Tempur Sealy International, Patrice served as Senior Vice President of Marketing for Tempur Sealy Brands. In earlier marketing leadership roles, Patrice successfully re-launched Levi.com, and with her team, built a strategically important digital presence. In addition, she built a strong foundation in brand marketing and strategy with The Walt Disney Company and Kenwood Electronics. Patrice holds an MA in English and a BA in European Studies from Loyola Marymount University. About Purple Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. We design and manufacture a variety of innovative, premium, branded comfort products, including mattresses, pillows, seat and back cushions, frames, sheets and more. Our products are the result of over 25 years of innovation and investment in proprietary and patented comfort technologies and the development of our own manufacturing processes. Our proprietary gel technology, Hyper-Elastic Polymer®, underpins many of our comfort products and provides a range of benefits that differentiate our offerings from other competitors' products. We market and sell our products through our direct-to-consumer online channels, traditional retail partners, third-party online retailers and our owned retail showrooms.

Team announcement

Dawn Zier added to Purple Innovation board

Dawn Zier added to Purple Innovation board

Comfort furniture company Purple Innovation, Inc. has announced the appointment of Dawn Zier to its board. In addition, current board member Paul Zepf has been named as Chairman. The pair will fill the positions made vacant by the retirement of Terry and Tony Pearce in August 2020. "Dawn's demonstrated experience in digital marketing and business transformation will be a valuable asset as Purple continues to take market share in the direct to consumer sleep market,” said Purple Innovation CEO Joe Megibow. “Further, as Purple broadens its horizons in international and new comfort technology markets, she will add strong relevant insights into new growth markets and categories." Ms. Zier currently serves as principal at Aurora Business Consulting, LLC, and is an expert in advising companies on business transformation, digital marketing and high-performance teams. She is a former executive at Nutrisystem and Readers Digest Association, and has been a board member with Hain Celestial Group, Spirit Airlines and Prestige Consumer Healthcare. Mr. Zepf has been a director at Purple Innovation since August 2020, and prior to that was CEO of Global Partner Acquisition Corp. He has also been Managing Director and Head of Strategic Initiatives at Golub Capital, as well as Managing Principal of Corporate Partners II.

Team announcement

Paul Zepf named Chairman of Purple Innovation's Board

Paul Zepf named Chairman of Purple Innovation's Board

Comfort innovation company Purple Innovation, Inc. has announced that Paul Zepf has been appointed a Director on the Board of Directors. He replaces retiring co-directors, Purple co-founders Terry and Tony Pearce, effective August 17, 2020. Mr. Zepf has a wide range of financial leadership experience, including as CEO of Global Partner Acquisition Corp. He is a Management Advisory Board member at private equity firm TowerBrook Capital Partners, and prior to that he served as managing director and Head of Strategic Initiatives at Golub Capital. He has recently been an observer and advisor on the Purple board. "Paul has been involved with Tony and me since July of 2017 and we earned great respect for each other as we went through the SPAC process," said Terry Pearce, former Chairman of the Board. "It was always my hope that he join the board full-time. As an advisor to the board from its inception, Paul has been instrumental in the board's strategic and tactical planning. His deep experience with Purple's history and knowledge of current operations gives us great comfort that he will bring continuity and direction into the boardroom." Current Lead Independent Director Gary DiCamillo will take over from Terry Pearce leadership of the Board on an interim basis, until a new chairman is appointed.

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