PURPLE
Alex Watson began their work experience in 2012 as a Fashion Design Intern at Roberto Cavalli. From there, they gained experience as a Public Relations Intern at iris worldwide and Monsoon Accessorize in 2013. In 2014, they worked as a Beauty PR Intern at B Public Relations and a PR Intern at BPCM. In 2014, they also worked as an Account Coordinator at Bratskeir & Company. From 2016 to 2018, Alex worked at Purple as an Account Manager - Beauty and later as a Senior Account Manager. In 2018, they joined Blue Sky Communications as an Account Manager. In 2019, they returned to Purple as an Associate Account Director and later became an Account Director. Currently, Alex is working at Purple as an Associate Vice President, Beauty & Wellbeing starting in April 2022.
Alex Watson attended the University of Florida from 2010 to 2013, where they earned a Bachelor of Science (B.S.) degree in Public Relations. In 2012, they also briefly attended the Florence University of the Arts, focusing on Italian Language, although they did not complete a degree at that institution.
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PURPLE
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Purple is independent in philosophy, attitude and operation –offering a boutique in-house approach, the strategic requirements of each client are individually tailored from the outset. Purple’s services cover press relations, editorial procurement, product placement and high profile event management. A specialist knowledge of the beauty, fashion, lifestyle and entertainment industries gives unrivalled insight into brand positioning and sustaining meaningful press coverage.