The decision to buy a product or service should be made in a conscious manner, but above all, it should be free from any manipulation and pressure. The modern, traditional world of advertising outdoes itself in very precise modeling and designing customer behavior. So strong manipulation makes the consumer almost deprived of the opportunity to truly make a conscious and free choice. Often, customers are made empty promises and are told that they would feel better and fuller if they buy some particular product or service. It makes consumers feel more and more cheated, tired, and, above all, discouraged from making another purchase. 

Purple Project

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Purple Project

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