Daniel Chabert

Daniel Chabert has an extensive work experience spanning over the years. Daniel is the CEO & Founder of PurpleFire, a company that works with 30 DTC brands to deliver higher Conversion rate, AOV, and LTV. At PurpleFire, they build custom funnels that allow brands to scale profitably and provides "Done for you" Conversion Rate Optimization services. On average, clients see a 6.2-7x ROI after six months of working with him.

Before founding PurpleFire, Daniel Chabert was the CEO & Founder of Rockay, a running gear company. Rockay focused on the never-ending pursuit for improvement and perfection in the running gear they made. Rockay was sold in September 2022.

Daniel also founded and sold Gringo Media ApS, a media publishing company specializing in creating big online content-based brands such as Runnerclick.com and Gearweare.com. Gringo Media ApS was sold in February 2021.

Prior to their entrepreneurial ventures, Daniel Chabert worked as an Online Marketing Manager at SpotON Marketing in 2014. Daniel also had their own business, Drinkworld.dk, where they sold party supplies, bar equipment, high-quality glasses, Chai tea, coffee, and other hot beverage products. Drinkworld.dk was sold in 2014.

Daniel Chabert briefly served in the Danish Armed Forces as part of the Værnepligten Gardehusarregimentet in 2010. Daniel also worked in telemarketing at Alm. Brand from August 2009 to February 2010.

Daniel Chabert has a diverse education history. In 2007, they attended CPH West - Handelsskole, iværksætterlinien, where they studied Iværksætteri/Iværksætterstudier until 2010. In 2012, Daniel pursued a Bachelor of Communication Business degree at Bond University, which they completed in 2014. Additionally, in 2013, they participated in an exchange program at ESPM Escola Superior de Propaganda e Marketing, furthering their understanding of Marketing.

More recently, in 2021, Daniel engaged in a Conversion Rate Optimization program at CXL. Daniel earned certifications such as A/B Testing Mastery and Heuristic Analysis Frameworks for Conversion Optimization Audits from CXL in January 2021. Furthermore, they completed a Conversion Rate Optimization degree at CXL in 2022. Daniel also achieved the CRO Agency Masterclass certification in October 2022.