Travis Gonzalez is the Chief Product Officer at Purpose Financial. Prior to this, they were a Content Strategist at NewsCred from October 2018 to July 2020. In this role, they managed a content marketing production pipeline for clients across the tech-telecom sector, and was responsible for ensuring that content aligned with brand voice and met clearly defined marketing initiatives. Travis also recruited, collaborated with, and managed a network of freelancers.
Before their time at NewsCred, Travis was a Branded Content Producer at Bisnow from December 2016 to October 2018. In this role, they devised tailor-made content marketing strategies for clients and led customized strategy workshops across persona development, content best practices, taxonomy, social media, and SEO.
Travis began their career as a Post Production Intern at AIM TV Group / Raw Travel from July 2016 to October 2016. Travis then became a freelance Video Editor & Writer at uInterview, Inc. from June 2016 to December 2016. Travis's most recent experience before joining Purpose Financial was as a Teaching Assistant—Neighborhood Studios: Eye on Video at Real Art Ways from June 2015 to August 2015.
Travis Gonzalez has a Bachelor's Degree in Film & Media Studies from Yale University. Travis also has certification from Hootsuite in Social Marketing Certification, HubSpot in Email Marketing Certified, Google in Google Analytics Certification, and Cannes Lions International Festival of Creativity in Behavioural Science For Brands.
They work with Paul Cho - Chief Operating Officer, Steve Ritter - EVP, East Zone, and Jim McQueen - Chief Technology Officer. Travis Gonzalez reports to Jessica Rustin, CEO.
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