The Purpose Pledge is a collaborative initiative anchored in ten clear, time-bound commitments that embed purpose into company governance, operations, and supply chains. It brings together an ecosystem of companies and allied support organizations in a shared, accountable community—where members learn from one another and measure progress publicly and transparently. 

The Purpose Pledge 10 Commitments define what it means to be purpose-led in practice:

1. PURPOSE-LED GOVERNANCE
Ensure majority control stewarded by purpose-led Board of Directors.

2. PRODUCT QUALITY & TRANSPARENCY
Develop and market products that prioritize consumer well-being and transparency

3. SUPPLY WEB INTEGRITY
Certify products to meet high standards for environmental and social responsibility through credible benchmarks

4. FAIR & BALANCED COMPENSATION
Maintain a CEO-to-median employee pay ratio of no more than 25:1 in the country where the company is headquartered

5. LIVING WAGE & DECENT LIVELIHOODS
Ensure all employees earn a living wage, as defined by the International Labour Organization (ILO) and calculated by Living Wage for US

6. WELL-BEING & INCLUSION
Cultivate a workplace culture that promotes well-being, inclusion, and respect for all employees

7. COMMUNITY ENGAGEMENT
Dedicate a minimum of 1% of net revenues or 10% of net profits to philanthropic initiatives, including financial contributions, in-kind donations, and volunteer efforts

8. CLIMATE ACTION
Take verified climate action, by funding climate projects at a level proportionate to emissions, and achieve Greenhouse Gas (GHG) emissions reductions in line with science

9. CIRCULARITY FOR ZERO WASTE
Achieve TRUE certification, an average 90% or greater diversion rate, and prioritize circular packaging solutions

10. CAPABILITY BUILDING
Share knowledge, collaborate, and strengthen organizational capabilities to advance all Purpose Pledge Commitments

Purpose Pledge

Org chart

Teams

Offices