Marcelo Bocchini

Marcelo Bocchini is a seasoned Account Director with over 15 years of experience in global advertising, having led significant projects at agencies like Publicis Group and Havas. Currently, they serve as a Business Director at Purpple and an Account Director at aldeiah, where they manage high-profile accounts including Bradesco and Youse. Their expertise encompasses leading strategic campaigns that have contributed to substantial growth in brand awareness and market share for clients such as P&G, Novartis, and Mercedes-Benz. Marcelo holds a Bachelor's degree in Marketing from Universidade Presbiteriana Mackenzie and recently completed a leadership course at Harvard University.