Turn down the lights, turn up the music, and redefine what it means to work out… welcome to pūrvelo, an indoor cycling experience like no other. 

We're more than just a workout. We’re a fitness lifestyle, network, and support system creating community in every sense of the word. We continue challenging those within our communities to create an environment that fosters growth and development, and we’re actively looking to grow our brand across the country and redefine what it means to workout.

We’ve expanded the epic experience beyond the studio by introducing pūr demand, our next-level, at-home fitness program. This on-demand program includes our signature 45-minute cardio and strength-based total body workout delivered to you anytime and anywhere. You can even enjoy your next at-home workout sporting our athleisure apparel line that incorporates all the new and upcoming trends without sacrificing comfort and support.

Ready to join the pūrvelo family? For more information on franchise opportunities, please contact franchising@extraordinarybrands.com.

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pūrvelo® cycle

pūrvelo® cycle's headquarters in Charlottesville, VA, United States

Ainsley Parkerson

Liv Paniagua

Hunter Walker

Jackie Kerner

Julia Grant

Millie Cole

Ellen Hayes

Bryanna Bonner

Emily Collins

Jamie Plusch

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People (2)

Jackie Kerner

Hunter Walker

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