Alexander Liddle

Alexander Liddle is an experienced sales and business development professional with a strong focus on effective sales strategies and client engagement. They have held various leadership roles across multiple sectors, including oil and gas and professional services, notably as Head of Business Development at Simmons & Simmons and in senior client relationship management at Herbert Smith Freehills. Trained in strategic selling methodologies such as Miller Heiman and SPIN selling, Alexander emphasizes technology's role in sales processes, including their involvement in CRM system rollouts. Currently a Director at PwC specializing in legal innovation and technology, they continue to leverage their expertise to drive growth and client success. Originally from Spain and now based in London, Alexander is passionate about food and enjoys playing football.