Anna Craston is an accomplished change practitioner with extensive experience in Enterprise Transformation Consulting, particularly within the Insurance and Global Banking sectors. Currently serving as a Manager at PwC from January 2023 to July 2024, Anna specializes in embedding change initiatives that facilitate technology and data transformation. Prior to this role, Anna worked as a Management Consultant at Accenture from July 2019 to November 2021, focusing on change management projects that encompassed communications, culture, behavior change, inclusion and diversity, training, and user adoption. Anna's previous positions at PwC included Senior Associate in People Centered Change and Senior Manager in Enterprise Transformation. Academically, Anna holds a Bachelor's Degree in Law with Economics and a Master of Science in International Management and Behavioral Economics, both from the University of Exeter.
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