Derek Baker is a Partner in the Marketing Transformation practice at PwC, focusing on marketing effectiveness within the retail, CPG, and travel & hospitality sectors. Prior to joining PwC in 2018, Derek served as the North American lead for Programmatic Advertising at Accenture Interactive, where they were instrumental in transforming digital marketing strategies. Derek's extensive experience includes roles as a Search Marketing Specialist at Amazon and a Product Manager at AG Systems. They hold a Bachelor of Arts from the University of Colorado Boulder and an MBA from École des Ponts Business School.
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