Laura Davis, MBA, is a Senior Manager of Global CRM Innovation at PwC, bringing over 10 years of diverse experience in CRM and business analysis. Previously, they held roles such as Senior CRM Manager at Marcum LLP and Global CRM Administrator at Quaker Chemical Corporation, where they led significant CRM system implementations and improved collaboration among global teams. Laura earned a Bachelor’s degree in Telecommunications from Penn State University and a Master’s in Business Administration from West Chester University of Pennsylvania. Their expertise lies in strategic reporting, CRM training, and enhancing sales effectiveness across various industries.
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