Mark Collado

Mark Collado is a director of marketing analytics, insights, and effectiveness at PwC, focusing on data-driven decision-making to enhance marketing strategies. With a background as a CPA and extensive experience in tax management, Mark has transitioned into marketing roles, collaborating with teams to optimize go-to-market efforts. Mark's previous positions include tax marketing senior manager and digital marketing senior manager, where they developed reports and analyses to guide business decisions. Mark earned a BBA from Fort Hays State University in 2009.