Matt Cadden is a Senior Manager at PwC with over 17 years of experience in data analytics and leadership roles, focusing on data-driven transformations in sales and marketing operations. Currently, Matt leads a multidisciplinary team of 20 specialists, delivering insights into the firm's commercial performance to support PwC's growth in the UK. Previously, Matt served as Digital Director at RBH Creative Communications and held various analytics positions at PwC, contributing to client transformations using data analytics, particularly with Salesforce technologies. Matt earned a Bachelor of Arts degree from Nottingham Trent University.
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