Norbert Madar is a Senior Manager at PwC Hungary, leading the Digital Commerce team since joining in 2024. With a 14-year track record in consulting, strategy, and market research, Norbert specializes in e-commerce and last-mile logistics, primarily working with leading retailers in the CEE region. Before PwC, Norbert ran a consulting firm, GKID, for 11 years, which was acquired by PwC. In addition to consulting, Norbert co-hosts a podcast focused on the digital commerce industry and serves as Vice President of the Digital Commerce Alliance of Hungary. Norbert is recognized for establishing significant research initiatives in the Hungarian digital market.
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