Peter Apple

Peter Apple is a Director of Customer Transformation at PwC, where they manage large-scale digital transformations for technology clients and design consumer research. Previously, Peter held leadership roles at BLITZ, overseeing strategy across multiple offices and developing the agency’s strategy practice. They also served as a Senior Brand Strategist at Siegel+Gale, leading brand strategy programs in various industries, and held positions at Toyota and adidas, focusing on customer experience and digital marketing. Peter is currently pursuing an MFA from the University of Southern California and holds a BA from Kenyon College.