Simi Deu is a seasoned customer experience strategist with over 15 years of experience in consulting, customer and patient strategy, and business development within the healthcare and life sciences industry. Currently serving as a Health Industries Manager at PwC, Simi advises organizations on customer transformation while holding a position on the Board of Directors for Health Education Prevention and Promotion, Inc. Simi's previous roles include Delivery Leadership Consultant at Slalom Consulting and Sales Operations Manager at Genentech, among others. Simi earned an MBA and a Master of Science in Information Systems from Boston University, complementing earlier studies in Decision & Information Systems and Operations & Quality Management from the University of Maryland.
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