Sonia Gemma

Sonia Gemma is a Customer Transformation and User Experience Manager at PwC, where they manage multi-disciplinary teams and lead user research and service design activities. Previously, Sonia held various roles, including Head of User Experience at dentsu international and Senior UX and Service Designer at Tangity within the NTT DATA Design Network. They have substantial experience in UX/UI design, having worked with companies like Telecom Italia and Max Mara Fashion Group. Sonia's educational background includes a Master's degree in Psychology from the Università degli Studi di Torino and specialized training in design methodologies.