Wendy Groot, PhD, is an accomplished accountant and academic currently leading the Root Cause & Research Team at PwC. They serve as an assistant professor at Vrije Universiteit Amsterdam, focusing on the organizational dynamics within the accounting profession. As a co-founder and board member of the Nest Accountants Academie, Wendy is dedicated to shaping the future of accounting to foster transparency and societal engagement. Additionally, Wendy is a member of the Reporting & Accounting Committee at the Authority for the Financial Markets, advising on legislative initiatives in financial reporting.
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