Jill Boonstra

Jill Boonstra currently serves as Loyalty Belux at Q8, starting in May 2024, and has previously held the position of CRM Loyalty lead Benelux at MediaMarkt Belgium. Boonstra has extensive experience in CRM, having led a team at Omoda from April 2015 to November 2023, where responsibilities included email marketing and loyalty programs. Jill has achieved recognition with the BeCommerce Public Award for Shoes in both 2017 and 2018 and has also acted as the Manager of International Growth for Omoda. Boonstra contributed to ShoppingTomorrow - Thuiswinkel.org as a Cross Border Expert, notably producing podcasts addressing cross-border e-commerce challenges. Early career experience includes a digital marketing internship at 16ème Nord, focusing on social media and competitor research. Educational qualifications include a Post HBO in Customer Relationship Management from Beeckestijn Business School and a Bachelor's in Design and Business with a focus on International Branding & Marketing Management from VIA University College.