Sofía Udaondo

Sofía Udaondo is an experienced marketing professional specializing in event management and communications, currently serving as EMEA Senior Marketing Specialist, Events at QAD since September 2023. With a robust background in establishing marketing functions, Udaondo previously held the position of Marketing Communications Manager at Roncadelle Operations Srl, where brand positioning and go-to-market strategies were developed. Additional experience includes a role as Practice Manager at Barcelona Quiropractic, where a digital transformation resulted in an 80% lead conversion rate, and as Co-Founder of GetThis events, leading high-impact corporate events. Udaondo's earlier career includes serving as Marcom Manager for EMEA at Accelerate Diagnostics and roles in various capacities at Barcelona Quiropractic and Sant Jordi Hostels, showcasing a proven ability in marketing strategy, team leadership, and campaign execution. Educated at prestigious institutions including EADA Business School, Udaondo holds advanced degrees in Marketing, Corporate Communication, and Advertising.