Dan Willoughby

Dan Willoughby is a seasoned entrepreneur and business leader, currently serving as Founder and CEO of NewFamiliar, which focuses on building consumer brands for Gen Z and Millennial consumers through data-driven insights. Willoughby also co-founded The Fractional Founder to support startups as a part-time founder, and serves as a Strategic Advisor for Qatch. Previous roles include Chief Executive Officer for Dandy, Co-Founder and CEO of Positive Pretzels, and Program Manager for Little Joe Ventures Fellowship at Northwestern University. With a background in venture capital as a Senior Associate at MATH Venture Partners and leadership at Techstars Chicago, Willoughby holds an MBA in Entrepreneurship and Innovation from Northwestern University and a BBA in Finance from the University of Michigan.