Liv Sandberg

Liv Sandberg is a seasoned professional in the tech and media industries, currently serving as the Rolemodel of the Year 2024 at the Nordic Women in Tech Awards, which recognizes exceptional female leaders in technology. As the General Manager and Managing Director of Global Business Solutions at TikTok for Central Europe and the Nordics since December 2020, Liv is instrumental in driving business strategies. Additionally, Liv is a board member of IAB Sweden, focusing on enhancing knowledge of digital media, and has held significant roles at Qbtech and Facebook, where responsibilities included managing client services and driving marketing strategies. Previous leadership positions include CEO and COO at Starcom, where Liv led client service teams and contributed to major client accounts. Early career experience includes roles as Nordic Research and Planning Director at MTV Networks and Client Service Director at Starcom. Liv holds a Master’s degree in Business Administration with a marketing major from Luleå University of Technology.