Qeelin fine jewellery - a playful fusion of Oriental symbolism and modernity

Since Qeelin’s founding in 2004, every piece of jewellery has carried rich cultural connotation, reinterpreting traditional symbols with stylish designs intended for daily wear, infusing new life and contemporary meaning to cultural heritage.

Named after the Qilin, an auspicious Chinese mythical animal and icon of love, Qeelin fuses unbridled creativity with excellence in craftsmanship. It brings a touch of playfulness and surprise into the world of fine jewellery.

Wulu is Qeelin's most iconic collection, a stylish expression of good fortune and positive energy, a magical balance of lines and curves.

Qeelin is part of the global luxury group Kering. 


Retail

Qeelin

This department oversees the management and optimization of online sales platforms and marketing strategies.

Ecommerce Operations

This department focuses on the creation and execution of marketing strategies to promote products and engage customers.

Marketing Department

This department oversees the management and coordination of retail sales and operations functions.

Retail Operations

The Communications and Marketing Team at Qeelin is responsible for developing and executing strategies that enhance brand visibility and engagement globally. They work to creatively convey Qeelin’s unique blend of cultural heritage and modernity through compelling storytelling and innovative marketing campaigns. This team also manages international events and CRM initiatives, ensuring that the brand's narrative and values resonate with luxury consumers while fostering a strong community around the iconic Wulu collection and other offerings.

Communications and Marketing Team

This department focuses on managing and optimizing the merchandising processes across various regions and market segments.

Merchandising Operations

This department manages employee relations, recruitment, and organizational development.

Human Resources

This department oversees product development and human resource management across international operations.

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Other teams

Marketing Department

Retail Operations

Communications and Marketing Team

Merchandising Operations

Human Resources

Product and Human Resources