Basma E. is an ICT professional with over 17 years of experience in product management, digital marketing, and design thinking. They have held key roles such as Product Manager/UX Design Expert at Smacrs and Product Design Manager at ASGATech, where they led various teams in developing user-centered products. Currently, Basma serves as Head of Design at qeema, leading UX and creative teams to drive successful digital transformation, while also co-founding Z Kitchens Hub and managing its social media marketing. Basma earned a Bachelor of Engineering in Electronics and Communications Engineering from Cairo University.
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