Lucas Borba is a Senior Product Designer with over six years of experience specializing in end-to-end digital product design and UX strategy. They have a Bachelor's degree in Social Sciences, which enriches their understanding of user behavior. Currently, Lucas leads UX design for Whirlpool's Brazilian e-commerce brands, focusing on driving business growth through user-centered solutions. Previously, they have contributed to significant projects across various companies, including Blip and Upwork, achieving measurable improvements in customer satisfaction and operational efficiency. Lucas is known for their cross-functional collaboration and growth mindset, consistently striving for innovative solutions that align with strategic business goals.
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