Pern Choo

Pern Choo is a strategically minded architect and urban designer with over two decades of experience in the property and design industry, currently serving as the Director of Design at Qiddiya in Riyadh, KSA. Pern has collaborated with international and local development partners, managing diverse projects that span large-scale planning to boutique interior design. With a strong passion for tourism, hospitality, and cultural developments, Pern has held significant roles at various esteemed firms, including EDAW and AECOM. Pern holds a Bachelor of Architecture (Hons) from the University of New South Wales and a Bachelor of Hospitality Management from the University of Western Sydney.