Rob Ashman is currently the Associate Director at Qiddiya Investment Company (QIC) in Saudi Arabia, contributing to the development of the world’s first purpose-built city for play. With prior experience as a consultant in the property development and construction industries in the UK and KSA, Rob has honed exceptional commercial acumen, particularly in procurement and operational transformation. They previously served as Group Procurement Manager at Boom Construction Ltd. and were the Founder and Operations Director at HIIT Kitchen, where they expanded the business significantly. Rob enjoys exploring Saudi Arabia in their 4x4 during their travels.
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