Shaf Butt is currently the Executive Director of Corporate Marketing at Qiddiya Investment Company, where they lead the marketing team in developing Qiddiya City, a new urban destination in Saudi Arabia. With over 20 years of experience in commercial marketing and communications, Shaf has held significant positions such as Vice President of Marketing at Jumeirah Group and Chief Marketing & Communications Officer at Al Balad Development Company. Shaf's career includes pioneering roles in CRM and e-commerce at Axiom Telecom and Carphone Warehouse, contributing to substantial revenue growth and customer engagement strategies. Shaf holds a BA Hons in Media, Digital Communication, and Multimedia from Southampton Solent University.
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