Pedro Reyes is an AI Specialist and the Global Digital Support Strategy & Innovation Lead at HP, where they have coordinated automation of reports and enhanced social listening tools for customer service. Previously, they served as a Business Analyst at Nodel, specializing in Big Data analysis and social listening, and held a role in Trade Marketing at Claro Ecuador. Pedro also leads AI chatbot initiatives at Qlik. They earned a Master's degree in Marketing from EAE Business School and a degree in Business Administration from Universidad Casa Grande.
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