Peder Å.

Peder Å. serves as the Chief Commercial Officer (CCO) at Qliro since April 2024, and additionally works as a Management Consultant at Strategisk Styrning, focusing on go-to-market strategies, commercial excellence, and international expansion since April 2014. Peder Å. holds board positions at EQinitiative and Violet AI, providing insights on sales strategy and strategic governance. Previously, Peder Å. was the Senior Vice President of Sales EMEA at Sinch from April 2019 to March 2024, managing enterprise and mid-market customer acquisition while overseeing a significant budget and a large team. Peder Å. obtained a Master of Science in Economics and Business Administration from the School of Business, Economics and Law at the University of Gothenburg and a high school degree in Social Sciences from Enskilda Gymnasiet.