Rob Cassidy is the CEO and Founder of Xsellerate Pty Ltd, where operations and client engagements are managed. With over a decade of experience, Rob has successfully facilitated exits for two companies and specializes in helping organizations define their market and develop growth strategies. Currently, Rob serves as a Fractional Head of Growth for SklChat, a Limited Partner at Qoos focusing on AI-guided selling, and a Fractional Growth Manager with AP Psychology & Consulting Services. Additionally, Rob holds mentorship roles with various startups, including Startup Mentor positions with GERMAN X and Workplace Accelerator, and is recognized for contributions in sales enablement and go-to-market strategies across multiple platforms. Rob's educational background includes a Science degree from Monash University and several diplomas in Business and Management from the Proteus Leadership Centre.
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