Alex Greenwald

Alex Greenwald is an experienced analytics professional with a strong background in quantitative analysis and marketing strategy. Currently serving as Associate Director of Analytics at Quad since February 2019, Alex specializes in advanced analysis of customer transactional data, brand perception research, and the development of statistical models to optimize marketing strategies across various campaigns. Prior roles include Senior Manager of Advanced Analytics at Halverson Group, where Alex designed analytic plans and executed consumer behavior studies, and Graduate Marketing Resident at Cricket Wireless, focusing on customer acquisition and retention strategies. Alex holds an M.S. in Integrated Marketing Communications from Northwestern University and a B.S. in Management from the Weatherhead School of Management at Case Western Reserve University.