Becky Lasswell is a seasoned professional in the analytics and strategic consulting fields, currently serving as Senior Director of Analytics at Quad since January 2020. Prior to this role, Becky held the position of Senior Director of Strategy & Analytics at Periscope from June 2017 to December 2019 and Senior Director of Strategy and Analytics at Anthem Marketing Solutions from September 2009 to June 2017, focusing on integrating traditional direct marketing with digital media. Earlier career experience includes Vice President of Client Services & Strategic Consulting at Analytic Innovations, LLC, where product and promotion strategies were directed for clients like Fifth Third Bank and Discover Financial Services. Becky's foundational experience includes roles as a Senior Strategic Consultant at R.J. Krumm & Associates and as an Account Executive at Computer Strategies Coordinators, demonstrating a consistent trajectory of growth and impact in marketing and analytics. Becky received education from the University of Minnesota and The Wright Foundation.
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