Bobbie McCain

Bobbie McCain is an experienced professional in digital marketing and eCommerce, currently serving as Director of Digital Brand - Site & Social Media at Quad since August 2022, where strategic content initiatives are implemented. Previously, McCain was the Director of Ecommerce at Batteries Plus Bulbs from May 2018 to July 2022, enhancing customer experience through effective site content and promotional strategies. At The Bon-Ton Stores, Inc. from November 2002 to June 2018, McCain held multiple roles, including Director of Site Merchandising, where oversight of creative assets and efficiency processes was key, and Senior Manager of eCommerce & Digital Merchandising, developing strategies for a significant apparel business. Earlier experience includes managing a buying office at CARSON PIRIE SCOTT as an Associate Buyer. McCain holds a Bachelor's degree in Business - Marketing from the University of Wisconsin-Milwaukee.