Earl Potter

Earl Potter has a diverse work experience spanning over 15 years. Earl'smost recent position was as the SVP, Media Analytics at Quad, where they started in July 2019. Prior to that, they worked at Gain Theory, a WPP marketing foresight consultancy, from January 2016 to June 2019, where they held the role of Senior Partner, Analytics. Earl'sresponsibilities included leading the development and implementation of MMM and MTA solutions for clients. Earl also worked at Maxus as a Senior Partner, Media Effectiveness Director, NA from November 2014 to January 2016, where they focused on improving the productivity of clients' media spending and developing data import and visualization platforms. Before that, they were the VP, Research and Analytics at Roundy's Supermarkets, Inc. from February 2013 to May 2014, where they established a new analytics function within the company. Prior to that, Earl held various positions at Geomentum/NSA Media, Mediabrands, Geomentum, NSA Media, The BonTon Stores, Inc., and Automation Systems International Corp. Overall, Earl's work experience has centered around utilizing data, analytics, and technology to drive business decisions and improve efficiency in media and marketing.

Earl Potter has a Bachelor of Arts degree in Chemistry from Carleton College, which they completed from 1983 to 1987. Earl then pursued a PhD in Physical Chemistry at Caltech from 1987 to 1993. Later, they obtained a Master's degree in Management of Technology from The Wharton School, where they studied from 2001 to 2003.