Michele Smith

Director Lead Generation at Quadient

Michele Smith has a diverse work experience that spans over several years. Michele began their career as an Independent Marketing Consultant at Frenette's, where they successfully developed business management and marketing tools for a power equipment company. Michele then transitioned to G-Log as a Marketing Communications Manager, where they played a crucial role in developing the company's business plan, market segmentation, and marketing procedures. Additionally, they managed a team and oversaw branding, direct marketing, and lead management. Lastly, Michele joined Quadient as the Director of Lead Generation, where they were responsible for driving demand through inbound and outbound programs in North America. Michele developed and executed targeted marketing campaigns aligned with the company's strategic priorities.

Michele Smith earned a Bachelor of Science degree in Business Economics with a Marketing Concentration from Southern Connecticut State University between 1983 and 1987.

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