Michael Whelan is a seasoned marketing analytics professional with extensive experience in driving performance through data analysis and strategic insights. Currently serving as Sr. Manager of Marketing Analytics at Qualcomm since March 2010, Michael designs and executes comprehensive measurement plans while enhancing marketing efficiency and effectiveness. Prior to this, Michael led marketing analytics at JHG, where successful paid media campaigns generated significant site visits and conversions. Additionally, Michael held the position of Assistant Manager in Marketing Planning & Analysis at DIRECTV. Michael holds an MBA in Management Information Systems and Business Analytics from Fowler College of Business at San Diego State University, a BS in Business Administration and Management from USC Marshall School of Business, and a Data Mining certificate from UC San Diego Extended Studies.
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