Mark How

Mark How is an accomplished entrepreneur and business leader with extensive experience in eCommerce and digital marketing. Currently serving as the Managing Shareholder at Icekap since April 2023, Mark has previously held multiple leadership roles including CEO and investor at Origins Ecommerce and Moresby Media, and Chief Revenue Officer at Neurohacker Collective. Mark has a track record of driving growth in Direct-to-Consumer (DTC) brands through strategic advertising and innovative payment solutions. With a background in biochemistry from the University of Victoria, Mark co-founded Shopswell and contributed to significant business expansions at companies such as SweetLabs and Neverblue.