Fi

Fi, Ai Lin Chee is a seasoned brand builder and consumer insights consultant currently serving as a Value Manager at Qualtrics, where they focus on leveraging technology to enhance brand strategy and consumer understanding. Previously, they worked as a Senior Research Consultant at Qualtrics, guiding clients through research design and delivering actionable insights across global accounts. With extensive experience in brand health tracking and creative optimization at Kantar, Fi contributed to high-performing teams and successfully managed client relationships. They hold a Bachelor's Degree in Finance from the National University of Singapore and completed a mini MBA in Brand Management.