John Loafman is an experienced professional in strategy and research, currently holding the position of Manager, Strategy & Research (BX) at Qualtrics since September 2022. Prior to this, John served as Director of Brand Strategy at Kantar, where direct management of over $1.5 million in consultative research projects was key, focusing on portfolio management, team leadership, and client relations. At IRI, John excelled in market and shopper intelligence, overseeing customer-centric consulting projects and achieving notable successes including influential insights for Fortune 100 companies. Earlier roles included positions at Adtalem Global Education and Max & Emily's, with educational credentials from Central Michigan University, holding a B.A. in Integrative Public Relations with a minor in Advertising.
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