Qualtrics
Kate McKenzie is a seasoned marketing professional with extensive experience in field marketing and event consulting. Currently serving as a Senior Field Marketing Manager for Qualtrics since February 2024, Kate develops marketing strategies aimed at driving enterprise sales across various sub-industries in the U.S. As a self-employed Marketing and Events Consultant, Kate specializes in event planning and execution for B2B tech companies. Previous roles include Event Consultant at Encamp, Event Manager at ASAPP, and Field Marketing Manager for the East Region at Quantum Metric, where Kate spearheaded strategy and execution for regional events. Additional experience includes marketing operations at Maven Wave, event coordination at Built In Chicago, and admissions coordination at the University of Iowa. Kate holds an MBA with a leadership track and a Bachelor of Arts in Journalism and Mass Communication from the University of Iowa.
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Qualtrics
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Qualtrics Experience Management (XM) is the only software platform that helps brands continually assess the quality of their four core experiences—customers, employees, products, and brands. With Qualtrics XM, organizations can be at every meaningful touchpoint, for every experience, and predict which changes will resonate most with stakeholders.