Kellan W.

Kellan W. is an accomplished marketing analytics professional with extensive experience in data-driven decision-making and strategy across various industries. Currently serving as Director of Marketing Analytics at Qualtrics since March 2025, Kellan has previously held key positions including Director of Marketing Data Operations and Insights at Avalara, where oversight was provided for a marketing data mart supporting global marketing teams. Kellan's career includes significant roles at T-Mobile as Senior Reporting and Analytics Manager, and as a Senior Marketing Analytics Consultant and Team Lead at Amplify Consulting, among others. Kellan is an active member of Modern Sales Pros, contributing to a leading community focused on solving critical challenges in sales and operations. Kellan holds a Bachelor of Science degree in Business, Management, Marketing, and Related Support Services from Western Governors University and an Associate of Science degree from Utah State University.