Luis Barraza is currently the Head of LATAM North & Mexico at Qualtrics, leading a team dedicated to enhancing customer and employee experiences. With over 25 years of IT experience and 20 years in sales leadership, they have successfully transformed sales organizations and built strong executive relationships across various companies, including Oracle, SAP, and Hewlett Packard. Luis has a proven track record of negotiating complex deals, achieving sales awards, and developing high-performing teams. They are pursuing a Bachelor's degree in Electronic Systems and a Master’s in Management with a focus on Information Technologies from Tecnológico de Monterrey.
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