Matthew Sheffer

Matthew Sheffer is a Principal Marketing Data Scientist at Qualtrics, where they focus on utilizing statistics and machine learning to derive actionable insights for customer experience programs. With 20 years of experience in data science and predictive analytics, Matthew has worked in various roles, including Director of Data Science at RAPP and Chief Methodologist at Denovo Research LLC. They have a strong foundation in statistical and quantitative methodologies, having held key positions at Kantar Health and Innolytics LLC. Matthew is currently pursuing multiple advanced degrees, including an MBA in Econometrics and an MS in Marketing Analytics at DePaul University, alongside an MS in Predictive Analytics from Northwestern University.