Michael Nicholas is an accomplished sales and business development leader with extensive experience in market research and digital solutions. Currently serving as the XM Sales Director at Qualtrics, Michael is responsible for enterprise sales targeting high-value accounts within Professional Services and Retail in the UKI region. Prior to this role, Michael held several positions at Kantar, including Head of Business Development and Senior Business Development Director, where strategic leadership and team management were pivotal in executing business development strategies and achieving significant client wins. Earlier roles at TNS South Africa and TNS Global emphasized account management and global project coordination, showcasing Michael's proficiency in driving sales growth and managing large-scale studies. Michael holds a degree in Modern Languages from Durham University.
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