Sara Sigmon is a dynamic customer experience leader with extensive expertise in capturing customer feedback and translating it into actionable insights. They have held pivotal roles, including Sr. Manager of Global Insights at SAS from 2016 to 2021, where they led a global team in market research and customer satisfaction initiatives. Currently, at Qualtrics, they serve as a Sr. Customer Experience Strategist, focusing on transformative customer journey mapping and strategic program design. Sara holds a Master’s in Business Administration from North Carolina State University and is pursuing a Bachelor of Arts in Sociology from East Carolina University.
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