Cathy Shih is a Product Development Manager with a strong background in marketing and technology. They completed a Master's degree in Business Analytics from the University of Wisconsin-Madison in 2023, following a Bachelor of Business Administration in Marketing from the University of Massachusetts Amherst. Cathy has hands-on experience with various tools such as SQL, R, Python, Tableau, and PowerBI, and has worked as a Marketing Consultant for WiCell, where they developed marketing strategies and analyzed website performance. Currently, they are involved in a consulting practicum with a biotech company, focusing on enhancing digital marketing efforts through SEO and Google Analytics.
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