Hetal Lad

Hetal Lad is an experienced professional with a robust background in digital media and account management. Currently serving as a Key Account Manager at Quantcast since November 2021, Hetal previously held the role of Senior Account Manager within the same company. Prior experience includes significant positions at Xaxis, where responsibilities spanned from Senior Trading Strategist to Trading Strategist and Analyst, Strategy and Investment, focusing on digital media campaign planning, execution, and optimization. Early career achievements involved roles at Eyereturn Marketing as both a Programmatic and Junior Marketing Analyst, managing extensive marketing campaigns for Tier 1 clients. Additional experience includes a Social Media Intern position at PROTECTION PLUS, a Blogger, and tutoring roles that underscore a commitment to education and personal growth. Hetal holds a Bachelor of Business Administration with a focus on Marketing, Finance, and Organizational Behaviour from the Schulich School of Business at York University.