Lakshmi Jayaraman

Lakshmi Jayaraman is an experienced professional in the fields of digital advertising and content moderation, currently serving as a Marketplace Quality Specialist at Quantcast since October 2025. With a strong background in ad fraud detection, brand safety, and policy governance, Lakshmi has effectively ensured compliance and user protection throughout various roles at ByteDance from February 2020 to October 2025, including positions focused on trust and safety, quality assurance, and campaign management for TikTok. A graduate with a Master’s degree in Information Technology from the University of Mumbai and a Bachelor’s degree from Karpagam Academy of Higher Education, Lakshmi possesses expertise in identifying invalid traffic and enforcing ad quality standards across digital campaigns.